Do It However the F*ck You Want
Sometimes rebelling is the most practical thing you can do for your business.
Business Gets to Be Different
There’s no right or wrong way to run your business. Yes, you read that correctly. There is no one-size-fits-all answer. You get to do things however the fuck you want!
What does that look like you ask?! It looks like designing a schedule that fits around your life and family. It looks like working with clients in the way that feels pleasurable for you. It looks like choosing to offer your programs the way you desire, even if it doesn't make sense to other people. It looks like creating systems that allow for people to be humans versus robots.
Here’s the deal loves, you can be wildly successful and still loathe getting out of bed in the morning. You can be making 6 or 7 figures and still feel like you have a J-O-B instead of owning a business. I’m not saying that everyone who has achieved success is unhappy. What I am saying is that unless you are able to follow your own intuition, even success can be unfulfilling.
Here’s what I know to be true. You can build a business that is wildly successful, how ever you define that success, and makes you wildly happy as well. You can have both!
You are NOT your Business
Most businesses are initially designed based on the owner's personal capacity. This makes perfect sense in the beginning when you are getting things started. But my guess is at this point, you have discovered that things aren't quite working the way you wish they would. You know you are here to do big things and yet you've found that your work isn't lighting you up the way it used to. Likely, you have no idea why either.
The truth is that you and your business are two separate entities. These entities are integrated together yet distinctly separate. In order to find the integration that lights you up again, the magic is in expanding your business' capacity.
Expanding your business' capacity allows you to use your personal capacity on the work that lights you up and your systems to hold your team and your clients. You can release the pieces of your business that you are holding together even though it's not your sweet spot. You can hire a team to hold the things that are their sweet spot. You can design systems that allow you to support your clients in a completely different way.
Systems that work for Humans
Often when I talk about systems, I get blank stares. Or the dutiful head nods that mean the other person is probably humoring me and has no idea what I’m talking about! One of my magics is understanding how things work. This magic is so natural to me that I wasn’t even really aware of it for most of my life. I mean, I did spend 6 years in the military as a mechanic but that’s a story for another day.
Think of a business like the human body. Your body is a large organic system that works because it has all of these beautiful subsystems that support each other. A business is exactly the same thing. It’s one big system that’s made up of subsystems. The piece that often gets overlooked is that all the systems are connected and all are needed to create a thriving business. And just like we know that all bodies are unique in what they need to thrive, all businesses are unique as well.
Then you take a look at the humans that interact and use the systems. They have different needs and desires. The type of business and type of humans that it serves will have different motivations and dreams. When it all comes together, it’s a gorgeous design that’s unique to each business.
There are three types of humans that influence the systems in a business: you (the founder or owner), the team, and the clients. We need to look at all 3 of these areas in order to create systems that are built for humans. The #1 way that makes the systems go sideways is that we start by building systems for the client first. Usually because we are looking to make an impact and serve others. Spoiler alert: the business gets to serve you first!! This way, you are building systems that work for you and that is the foundation that influences how the rest of the systems are designed.
The magic is in designing the experience that the humans in your business have in relation to the systems. This way it’s designed for you, for your team, and for your clients. Everyone gets to serve and be served.